It is therefore worth having a say

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Corporate Identity: A cooperation does not come about because the cooperation partner does not fit the company's philosophy? Or you would like to work with seals for more trust, but they don't fit into the minimalist design? It's best to agree on hard criteria right away, so you can avoid many rounds of voting and disappointment with potential partners. 6. Corporate strategy strategyThe company itself is also very important. Even big decisions have an impact on SEO. Positioning: Brand awareness is an incredibly important factor for SEO. Is the company a large and well-known brand? Or just a small player? If the latter, then you should definitely focus on your core area.

If you are a big brand, you can go more broad. Thanks to Google's increasingly user-oriented India Phone Number search results, we SEOs have a good feel for successful positioning. You should share this knowledge! Product management: Hardly anyone is closer to the market and the target group than an SEO. Which product is in demand? Which versions are particularly popular? We know all of this pretty well thanks to good old keyword research and Google's ever-improving algorithms. Spread the word! External representation: Is the company very aggressive when it comes to advertising? Am I working for a traditional company or an up-and-coming company that has yet to make itself known.



How do I position myself within the target group? Am I a leftovers peddler or an exclusive mail order business? Is there a good story behind the company? All of this has a strong influence on the success of content marketing and SEO. Prioritize, focus, shine! In short: you should try to get involved in as many areas as possible . Of course, the working day only has around eight hours, so you should consider: Where does my work have the greatest leverage? What is the most neglected and furthest thing from SEO? If the programming of the shop system or content management system is not suitable for SEO, then I should start there. But if I lack the support of management, then the programmers may not implement my to-dos until 2020.