what they are exactly,

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why they are so crucial to the success of your blog and, above all, how you can create evergreen content that will continue to bring traffic to your website year after year. What are we talking about in this article? What is evergreen content Why evergreen content is so important How to write truly effective evergreen content 1. Make sure the topic you want to cover is truly evergreen 2. Prefer long-tail keywords 3. Intercept search intent 4. Cover all the main aspects of the topic covered 5. Optimize your evergreen content for SEO 6. Constantly update your evergreen article 7.


Turn it into more content How to update old articles to make them evergreen Final reflections What is evergreen content Let's start from the beginning: what exactly is evergreen content ? Just like evergreen trees, the ones that keep their lush leaves throughout Austria WhatsApp Number the year, regardless of the seasons, evergreen content is articles, posts, videos (or any form of content, really) that remain fresh, relevant and useful in the time , regardless of trends, the news of the day or seasonality. It is therefore all that content that deals with ever-current topics: think about "how to do something", complete guides, frequently asked questions... Basically everything that doesn't get old with the passing of the months and years.





I'll give you a concrete example. A guide on how to plant tomatoes is undoubtedly an evergreen content since that information does not change over time. A news story or the latest fashion trends, however, are not evergreen articles because they have a duration, for example the interest around a news item, or a seasonality. Evergreen content never refers to specific dates or moments . To return to our tomatoes, for example, a guide on how to plant tomatoes is undoubtedly evergreen while a guide on how to plant tomatoes in 2024 becomes seasonal content,