Interactive graphic from Küchen-Co

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To summarize briefly: Interactive content appeals to multiple senses and leaves a more intense impression - this makes it an experience and stays in your user's mind. They also stand out from the crowd of content, entertain your users and improve your KPIs. Sounds great, but the supposedly higher effort puts many people off. In order to overcome this hurdle, today I will introduce you to 6 great tools and successful practical examples with which you can start directly into interactive content marketing: Interactive graphics send your users on an exploration tour. Interactive charts do more with dry data.

Before and after pictures illustrate a change. Interactive maps provide individual India Car Owner Phone Number List information depending on your location. Quizzes test your users’ knowledge or self-assessment. Games rely on your users’ instinct to play. Let's go! 1. Interactive graphics: a journey of discovery for your users We all know: Infographics are ideal for clearly presenting more complex relationships. The statement is usually remembered much better and the share factor is also a lot higher. Nevertheless, an infographic can quickly seem overloaded. This is exactly why interactive graphics are ideal: your user can first get an overview and then - and of course only if they want - explore the information individually at their own pace and pace.



Perfect for presenting processes or products in detail or in action. These online shops skillfully send you on an exploratory tour Kueche-co.de sets a good example : I can initially admire the kitchen as a whole. When I then click on the plus buttons, I find out why the blind cabinet saves me cleaning work and what space miracle is hidden in the corner cabinet. In this way, I am convinced of the product advantages in individual steps - and only because I wanted to explore this information myself. Kueche-co.de lets its users explore the kitchens interactively.