The Ultimate Guide to Eliminating Mistakes from Your Work Habits

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Yes, you should be able to garner a decent amount of traffic even without the latter portion, but trust me — giving people a reason to click will skyrocket your CTR. We’re only surfing the Internet because we want to get some benefit/reward out of it — nobody reads a blog post just to encourage the author. Example: Reading This Post Will Make Your Boss Like You 541% Better 7. Create THE Resource on XYZ Subject One of my favorite content strategies (I use it all the time) is to write blog posts that are meant to be the resource on something.

In other words, it’s the only piece of content anyone needs to read Clean Email on the subject. Not only is this a great way to avoid content marketing mediocrity, but this tactic allows you to use phrases like “the ultimate/comprehensive/definitive guide to” — phrases that are proven to increase CTR. Neil Patel’s guides at QuickSprout are classic examples of this. Example: 8. Sneak Previews Viral content sites like Upworthy, Viral Nova, and Buzzfeed frequently use this tactic.

There’s no definitive/accepted term for it, but I like to call them sneak previews. In essence, you use a list title, but then mention one of the numbers in the latter portion of the title to drive clicks. Not a good explanation? Perhaps it’s best demonstrated with an example. Example: 11 Mistakes You’re Making at Work. #5 is Just So Obvious. 9. Be Controversial I love stepping on people’s toes. You know why? Because the strategy never fails to elicit a response.